Transforming Lead Generation for NorthWind Heating
A structured digital marketing strategy that helped NorthWind
Heating build a predictable lead generation system and
attract
more local homeowners in need of HVAC services.
About the Client
NorthWind Heating provides residential heating repair,
furnace installation, and seasonal HVAC maintenance.
While the company had a strong reputation among existing
customers, their online presence was weak and they struggled
to generate new leads consistently.
They wanted a reliable system to attract new customers and
increase service bookings throughout the year.
The Challenge
Before working with Tyne, NorthWind Heating faced several
challenges limiting their growth.
• Low website traffic
• Weak local search rankings
• Few online customer reviews
• No structured digital marketing strategy
Our Strategy
To help NorthWind Heating grow their online presence, we
implemented a strategy focused on visibility, trust, and
lead capture.
• Local SEO optimization for high-intent HVAC searches
• Google Ads campaigns targeting homeowners
• Website redesign to improve conversion rates
• Automated review generation system
Results
+195
New Leads Generated in 90 Days
+210%
Increase in Website Traffic
+60%
Increase in Monthly Service Calls
Key Takeaways
By improving both visibility and website conversion,
NorthWind Heating was able to turn more online visitors
into paying customers and maintain a steady flow of
service requests.
Client Testimonial
"Tyne helped us build a reliable lead generation system.
Our service calls increased and our schedule stayed
consistently full."
Theodore R.
Owner – NorthWind Heating
